One of the important principles of Navji Naturals is to nurture a healthy and close relationship with our farmers thereby making sure that our providers are happy and give us the best fruits and vegetables for our customers.
Rather than being a CSR activity, we believe that working closely with farmers and providing them with knowledge and proper support can evolve into best agricultural practices being utilized and at the same time, the farmer gets to benefit directly from what he produces without the role of middlemen.
Backward integration is at the core of our operation as we directly purchase from farming communities. Our model is to set up decentralized processing plants right at the source next to farming communities. Both the welfare of the farming community as well as the crops is important to us and hence, building sustainable agricultural practices and good manufacturing practices are at the heart of Navji Naturals.